By: Tom Bushey

Has Your Real Estate Agent Upgraded their Photography?

Tags: Selling a Home in Calgary


If you have your home for sale, are you getting effective marketing as part of your agent's offering? I have been including floor plans and multiple 360° virtual tours as part of the included marketing services for all listings for sale for the last several years. I have always found them to be really effective in communicating the home and its wonderful features. However, like many leading Realtors®, I am in constant search of ways to improve the effectiveness of my property listing marketing.

Earlier this year, I came across a system that combines both and results in MUCH greater viewership from potential home buyers. Take a look at this as an example of how this system looks:

From the iGuide website:

iGuide Stats

iGUIDE is the Ultimate Solution that helps sell your home faster, for top dollar with less disruptions.

Every iGUIDE includes property photos, floor plans, room measurements, area calculations, neighbourhood information and a 3D immersive tour.

We use ALL the tools that today's prospective Home Buyers demand:

[Source: National Association of Realtors® 2017 Profile of Home Buyers and Sellers]

If your agent isn't including great photography and floor plans like this, maybe it's time they did. Ask them. It doesn't cost more to have a great agent.